| 房地产公司品牌营销问题及策略 |
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| 引用本文： | 李玉辉.房地产公司品牌营销问题及策略[J].中国教育技术装备,2011(6):61-62. |
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| 作者姓名： | 李玉辉 |
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| 作者单位： | 中国海洋大学,山东青岛,266003;潍坊科技学院,山东,寿光,262700 |
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| 摘 要： | 随着竞争的愈加激烈,品牌意识也越来越多地渗入各行各业中,尤其在近几年的房地产行业中,各公司对其品牌营销环节越来越重视。品牌营销已经成为房地产公司必须重视的一个环节,甚至于影响到公司的成败。结合中国房地产行业的现状,陈述房地产公司在品牌营销环节存在的问题,提出解决问题的方法。
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| 关 键 词： | 房地产品牌 品牌营销 营销策略 |
Problems and Strategy of Real Estate Brands |
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| Li Yuhui.Problems and Strategy of Real Estate Brands[J].china educational technique & equipment,2011(6):61-62. |
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| Authors: | Li Yuhui |
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| Institution: | Li Yuhui Ocean University of China,Qingdao,Shandong,China 266003,Weifang University of Science & Technology,Shouguang,China 262700 |
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| Abstract: | With the increasingly fierce competition,brand awareness are much more important.Particularly in the real estate industry in recent years,the company emphasis on brand marketing links.Brand marketing has become a real estate company to be a part of,and even affect the company's success or failure.In this paper,China's real estate industry with the status quo,stated real estate companies in brand marketing link the existing problems and problem-solving methods,described in detail how the real estate companie... |
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| Keywords: | real estate brands brand marketing marketing strategy |
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