| 论图书馆文化品牌形象塑造 |
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| 引用本文： | 刘敏.论图书馆文化品牌形象塑造[J].新世纪图书馆,2012(1):75-77. |
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| 作者姓名： | 刘敏 |
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| 作者单位： | 湖南农业大学图书馆 |
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| 摘 要： | 论文论述了文化与图书馆文化的概念、图书馆文化品牌的内涵与构建原则、图书馆文化品牌塑造的需求和影响因素,最后提出构建图书馆文化品牌形象体系的意义
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| 关 键 词： | 图书馆文化 图书馆文化品牌 品牌形象 |
On the Image Building of Library Culture Brand |
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| Authors: | Liu Min |
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| Abstract: | This paper discusses the concept of culture and library culture,the connotation and the constructing principle of library culture brand,and the demand and influencing factors of the image - building of library culture brand.At last,it presents the significance of image system of library culture brand. |
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| Keywords: | Library culture The image-building of library culture brand Brand image |
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