| 连云港市中老年服装市场发展潜力探讨 |
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| 引用本文： | 赵锦.连云港市中老年服装市场发展潜力探讨[J].连云港职业技术学院学报,2004,17(4):61-62. |
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| 作者姓名： | 赵锦 |
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| 作者单位： | 连云港市职业技术学院,江苏,连云港,222006 |
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| 摘 要： | 连云港市的中老年服装市场具有庞大的消费群体，拥有潜在的购买力。为使连云港市中老年服装市场向中高档、时尚化、个性化和舒适性的方向发展，必须调整中老年服装业结构关系，创建连云港市中老年服装市场发展战略，包括产品全方位战略、科技发展战略、品牌战略。
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| 关 键 词： | 连云港市 中老年 服装 市场发展 |
| 文章编号： | 1009-4318(2004)04-0061-02 |
| 修稿时间： | 2004年4月7日 |
On Potentials of Middle and Old-aged Garment Market in Lianyungang |
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| ZHAO Jin.On Potentials of Middle and Old-aged Garment Market in Lianyungang[J].Journal of Lianyungang Technical College,2004,17(4):61-62. |
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| Authors: | ZHAO Jin |
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| Abstract: | The middle and old-aged garment market in Lianyungang has a large number of customers who have potential purchasing power. To develop the market into middle and top-graded, fashionable, individualized and comfortable one, we must adjust the constitutive relation of the middle and old-aged garment industry and establish its development strategy, including all-round strategy of products, development strategy of and science and technology and brand strategy. |
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| Keywords: | Lianyungang City the middle and old-aged garment market development |
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