| 论广东新闻传媒产业在华侨华人文化市场的开拓 |
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| 引用本文： | 吴献举.论广东新闻传媒产业在华侨华人文化市场的开拓[J].新闻界,2007(5):75-76. |
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| 作者姓名： | 吴献举 |
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| 作者单位： | 广东商学院人文与传播学院,广州,510320 |
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| 摘 要： | 广东新闻传媒产业在开拓海外华侨华人文化市场方面具有独特的优势.广东新闻传媒可以通过在华侨华人集中的国家或地区创办新闻媒介、与海外华文媒体开展多元化合作以及与海外非华文媒体合作方式等采开拓海外华侨华人文化市场.
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| 关 键 词： | 广东传媒 华侨华人市场 运作模式 |
On the Expansion of Guangdong News Media Industry in Overseas Chinese Cultural Market |
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| Wu Xianju.On the Expansion of Guangdong News Media Industry in Overseas Chinese Cultural Market[J].Press Circles,2007(5):75-76. |
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| Authors: | Wu Xianju |
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| Abstract: | Guangdong news media industry has unique advantage in opening up overseas Chinese cultural market .Guangdong news media can expand overseas Chinese cultural market by establishing news media in country or area inwhich many overseas Chinese live, carrying out diversifying cooperation with overseas Chinese media, and carrying outcooperation with not overseas Chinese media ,and so on. |
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| Keywords: | Guangdong media overseas Chinese market operation pattern |
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