| 论企业文化营销 |
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| 引用本文： | 李滨.论企业文化营销[J].江苏经贸职业技术学院学报,2008(2). |
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| 作者姓名： | 李滨 |
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| 作者单位： | 南京信息职业技术学院,信息服务学院,江苏,南京,210046 |
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| 摘 要： | 随着我国向文化型社会成功过渡,社会文化正渗入生活的各个领域。在文化冲击的世纪里,消费者更加注重对充满人性化的文化形态的产品进行消费。利用企业文化力进行营销必能给企业带来勃勃生机。
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| 关 键 词： | 文化营销 营销理念 形象 模式 国际市场 |
On Cultural Marketing of Enterprises |
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| Authors: | LI Bin |
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| Abstract: | As China has successfully transmitted into a cultural society,social culture has penetrated into all the aspects of daily lives.In such a century full of cultural shocks,consumers should consume more products which have the characteristics of cultural images.Thus,it will bring enterprises more profits if they use the cultural power when doing the marketing. |
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| Keywords: | cultural marketing marketing concept image model world market |
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