| 层次分析和定量战略计划方法在经营战略研究中的应用 |
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| 引用本文： | 魏鸿汉.层次分析和定量战略计划方法在经营战略研究中的应用[J].天津职业院校联合学报,2006,8(4):119-125. |
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| 作者姓名： | 魏鸿汉 |
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| 作者单位： | 天津建筑工程职工大学,天津市,300074 |
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| 基金项目： | 本文在写作和修改过程中受到天津大学顾培亮教授的指导.特表示感谢. |
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| 摘 要： | 以天津市某☆☆页岩制品有限公司为目标,综合应用层次分析法和定量战略计划等方法对该企业预期的经营发展战略进行分析和研究,不但使该建设项目的可行性分析更加科学,同时提出了适合于该企业发展的有效经营战略。
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| 关 键 词： | 企业 层次分析 定量战略计划 经营战略 |
| 文章编号： | 1673-582X(2006)04-0119-07 |
| 收稿时间： | 04 28 2006 12:00AM |
| 修稿时间： | 2006年4月28日 |
The Application of Level- analysis and Quantificational Strategy Planning Method in the Research of Managing Strategy |
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| WEI Hong-han.The Application of Level- analysis and Quantificational Strategy Planning Method in the Research of Managing Strategy[J].Journal of Tianjin Vocational Institutes,2006,8(4):119-125. |
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| Authors: | WEI Hong-han |
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| Institution: | Tianjin Construction Engineering Staff and Workers University, Tianjin 300074 China |
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| Abstract: | With some company as an example,this article analyzes and studies the prospective managing and developing strategy of enterprises by integrating the method of level-analysis and quantificational strategy planning together. The method not only makes the feasibility analysis of the project more scientific,but also provides the effective managing strategy which applies to the development of the enterprise. |
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| Keywords: | enterprise level analysis quantificational strategy plan managing strategy |
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