| 从生态环境视角探析湖南广电的市场运作 |
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| 引用本文： | 陶新艳,肖凭.从生态环境视角探析湖南广电的市场运作[J].湖南大众传媒职业技术学院学报,2011(6):29-34. |
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| 作者姓名： | 陶新艳 肖凭 |
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| 作者单位： | 1. 湖南大众传媒职业技术学院期刊社,湖南长沙,410100
2. 湖南大众传媒职业技术学院科研处,湖南长沙,410100 |
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| 基金项目： | 湖南省科技计划项目＂湖南传媒市场运作问题研究＂ |
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| 摘 要： | 将湖南广电的市场运作置于生态学的生态环境视角之下进行考察和分析可以发现：在制度生态因子方面，需要通过制播分离改革恢复广电生态系统中各归其位、各司其职的正常结构；在经济生态因子方面，需要减轻“食物链”中对广告的依赖，在产业链中丰富盈利模式；在文化生态因子方面，需要加大文化输出步伐，维护广电生态系统的动态平衡；在技术生态因...
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| 关 键 词： | 生态环境 湖南广电 市场运作 |
Analysis on Market Operation of Hunan Radio and TV from Perspective of Ecological Environment |
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| TAO Xin-yan,XIAO Ping.Analysis on Market Operation of Hunan Radio and TV from Perspective of Ecological Environment[J].Hunan Mass Media Vocational Technical College(Mass Media),2011(6):29-34. |
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| Authors: | TAO Xin-yan XIAO Ping |
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| Institution: | ( Hunan Mass Media Vocational and Technical College, Changsha Hunan 410100) |
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| Abstract: | From perspective of ecological environment, it can be found that the market operation of Hunan Radio and TV should do the followings ： in factors of eco - system, it should be recovered into its normal structure by separating production from broadcasting; in the factors of economic ecology, it should reduce its reliance on advertising and enrich its profit model; in the factors of cultural ecology, it should increase the pace of cultural output and maintain the dynamic balance of ecosystems of radio and TV; in the factors of technology ecology, it needs cross - media development and realizes integration and co -evolution with new media. |
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| Keywords: | ecological environment Hunan Radio and TV market operation |
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