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基于系统动力学的供应链竞争策略应对研究
引用本文:苗世迪,滕春贤,丁思思.基于系统动力学的供应链竞争策略应对研究[J].科技与管理,2012,14(1):18-22.
作者姓名:苗世迪  滕春贤  丁思思
作者单位:1. 哈尔滨理工大学软件学院,黑龙江哈尔滨,150040
2. 哈尔滨理工大学系统工程研究所,黑龙江哈尔滨,150080
3. 哈尔滨工业大学图书馆,黑龙江哈尔滨,150001
摘    要:以系统动力学模型为框架,构建了一条两级供应链,由零售商垄断市场的运作状态,在此基础上加入另一个供应链参与市场竞争,研究并比较了供应链之间的竞争行为,探讨了的3种竞争策略对核心企业利润的影响。仿真结果对于链际竞争模式下的供应链管理提供了决策依据,竞争策略在现实企业运作中切实可行。

关 键 词:供应链竞争  利润  系统动力学  策略

Research on strategy of supply chain competition based on system dynamics
MIAO Shi-di,TENG Chun-xian,DING Si-si.Research on strategy of supply chain competition based on system dynamics[J].Science-Technology and Management,2012,14(1):18-22.
Authors:MIAO Shi-di  TENG Chun-xian  DING Si-si
Institution:1.School of Software,Harbin University of Science and Technology,Harbin 150040,China; 2.The System Engineering Research Institute,Harbin University of Science and Technology,Harbin 150080,China; 3.Library,Harbin Institute of Technology,Harbin 150001,China)
Abstract:A single retailer of a two-echelon supply chain is considered to dominate the market in the frame of system dynamics model.On that basis,with another supply chain get involved in the market,the article compares the competition behavior between supply chains and discusses the influence of the core enterprise profits aiming at three kinds of competition strategy.Simulation results provide a scientific evidence for supply chain management in the model of competition between supply chains.And the strategy is proved valid in practice.
Keywords:supply chain competition  profit  system dynamics  strategy
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