| 大型体育赛事对体育文化旅游开发的促进带动研究——以2012年全国农运会为视角 |
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| 引用本文： | 李新锋.大型体育赛事对体育文化旅游开发的促进带动研究——以2012年全国农运会为视角[J].洛阳师范学院学报,2012,31(5):99-102. |
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| 作者姓名： | 李新锋 |
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| 作者单位： | 南阳师范学院体育学院,河南南阳,473061 |
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| 基金项目： | 河南省政府决策招标课题，河南省教育厅人文社会科学规划课题 |
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| 摘 要： | 以2012年全国农运会为视角,采用专家访谈和实地调查法,对大型体育赛事与体育文化旅游的资源开发进行研究,认为2012年全国农运会在形象宣传、环境优化、品牌建设和内涵挖掘等方面能够有效地促进带动河南省体育文化旅游的开发.
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| 关 键 词： | 大型体育赛事 体育文化旅游 2012年全国农运会 |
The Research on Facilitation of Large-Scale Sports Events to the Development of Sports Culture and Tourism the Perspective of the National Peasant Games in 2012 |
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| LI Xin-feng.The Research on Facilitation of Large-Scale Sports Events to the Development of Sports Culture and Tourism the Perspective of the National Peasant Games in 2012[J].Journal of Luoyang Teachers College,2012,31(5):99-102. |
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| Authors: | LI Xin-feng |
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| Institution: | LI Xin-feng(School of Physical Education,Nanyang Normal University,Nanyang 473061,China) |
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| Abstract: | This research on facilitation of large-scale sports events to the development of sports culture and tourism is conducted by experts interviewing and on-site investigation from the perspective of the National Peasant Games in 2012.It shows that National Peasant Games in 2012 can effectively boost the research on the sports culture and tourism in Henan Province in the following aspects:image publicity,industry linkage,brand construction and excavation of culture connotation etc.Blended development with natural ecology resources,historic culture resources and the religious art resources should be taken into consideration in the development tactics. |
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| Keywords: | large-scale sports events sports culture and tourism national games of peasants in 2012 |
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