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轴辐式航空网络上的多产品定价模型分析
引用本文:贺洪智.轴辐式航空网络上的多产品定价模型分析[J].洛阳师范学院学报,2014(5):94-99.
作者姓名:贺洪智
作者单位:洛阳理工学院工程管理系,河南洛阳471023
基金项目:洛阳理工学院博士科研启动基金(2011BZ12)
摘    要:在收益管理的第一阶段,航空公司的管理层需要设定航空网络上各个细分产品的价格.本文给出了一个静态定价模型,并将其转化为一个可解的可分凹规划模型.由该凹规划模型的网络流形式推出最优目标函数具有良好的性质,并对最优价格决策进行了灵敏度分析.

关 键 词:最优化定价  轴辐式网络  网络流  原始-对偶  灵敏度分析

Analysis of a Static Pricing Model on a Hub-and-Spoke Airline Network
HE Hong-zhi.Analysis of a Static Pricing Model on a Hub-and-Spoke Airline Network[J].Journal of Luoyang Teachers College,2014(5):94-99.
Authors:HE Hong-zhi
Institution:HE Hong-zhi (Luoyang Institute of Science and Technology, Luoyang 471023, China)
Abstract:In the first stage of revenue management, management has to set the prices for the various differen- tiated products in an airline network. A static pricing model is proposed and reduced to a separable concave pro- gTamming model. Thus it is readily solvable. Using a network flow formulation of the reduced problem, it is shown the optimal objective function has nice properties. Sensitivity analysis is then performed and how the optimal pricine decisions react to a capacity change in the network is revealed.
Keywords:optimal pricing  hub-and-spoke network  network flow  primal-dual  sensitivity analysis
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