| 论旅游市场促销策略 |
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| 引用本文： | 王维克.论旅游市场促销策略[J].新疆教育学院学报,2004,20(3):77-79. |
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| 作者姓名： | 王维克 |
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| 作者单位： | 新疆教育学院人文科学分院,新疆,乌鲁木齐,830043 |
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| 摘 要： | 旅游市场促销是发生在企业与顾客之间的信息沟通活动。在旅游市场营销活动中，常用的促销策略有广告、营业推广、公共关系和人员推销等方式。企业将各种促销策略有目的、有计划地配合起来使用，形成促销组合。针对不同的目标市场，企业采用不同的促销组合，进一步形成旅游市场促销组合策略。
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| 关 键 词： | 旅游市场 促销策略 信息沟通 公共关系 组合策略 广告 市场营销 |
| 文章编号： | 1008-3588(2004)03-0077-03 |
| 修稿时间： | 2004年4月15日 |
On the Promotion Tactics in the Tourist Market |
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| Wang Weike.On the Promotion Tactics in the Tourist Market[J].Journal of Xinjiang Education Institute,2004,20(3):77-79. |
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| Authors: | Wang Weike |
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| Abstract: | Sales promotion in the tourist market is an activity of information exchange between an enterprise and its customers.In the activity of sales promotion in the tourist market,these promotion tactics are often adopted,such as advertise ment,businese promotion,public relations,worker's sales promotion etc,The enterprise coordinately employs various promotion tactics in a planned way and with a clear aim to form the combinations of sale promotions.The enterprise uses different combinations of sales promotions by taking into consideration of different target markets and further devises the combinative tactics of sales promotion in the tourist market. |
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| Keywords: | sales promotion information exchange promotion tactics in the tourist market advertisement business promotion public relations workers'sales ptomotion sales promotion in the tourist market combinative tactics |
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