| 体验式会展品牌营销策略探讨 |
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| 引用本文： | 田书芹,王东强.体验式会展品牌营销策略探讨[J].重庆师专学报,2008,27(2):21-23. |
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| 作者姓名： | 田书芹 王东强 |
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| 作者单位： | 重庆文理学院品牌科学研究所,重庆永川402160 |
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| 摘 要： | 体验经济已经走入我们的生活。会展品牌与体验经济有着天然的联系，作为会展品牌营销者，开展体验式会展品牌营销可以从以下层面入手：会展内部营销是前提；塑造会展品牌形象是基础；体验式会展服务是关键；会展品牌促销是主要途径。
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| 关 键 词： | 体验经济 会展品牌 营销 |
| 文章编号： | 1673-8004（2008）02-0021-03 |
| 收稿时间： | 2007-11-18 |
A Discussion on Experiential Exhibition Brand Marketing |
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| TIAN Shu - qin , WANG Dong - qiang.A Discussion on Experiential Exhibition Brand Marketing[J].Journal of Chongqing Teachers College,2008,27(2):21-23. |
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| Authors: | TIAN Shu - qin WANG Dong - qiang |
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| Institution: | TIAN Shu - qin , WANG Dong - qiang ( Brand Science Institute, Chongqing University of Arts and Sciences, Chongqing 402160, China) |
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| Abstract: | Experience economy has entered our lives. brand. It is useful for the exhibition brand managers Experience economy is firmly related to the exhibition to develop exhibition brand marketing in the ways below： to carry on the internal exhibition marketing, to shape exhibition brand image, to improve the experimental exhibition service and to promote the exhibition brand. |
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| Keywords: | experience economy exhibition brand marketing |
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