| 新形势下电子商务企业营销模式创新研究 |
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| 引用本文： | 邵洵.新形势下电子商务企业营销模式创新研究[J].甘肃高师学报,2013(5):44-46. |
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| 作者姓名： | 邵洵 |
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| 作者单位： | 鄂州职业大学商学院,湖北鄂州436000 |
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| 摘 要： | 随着2010年全球经济缓慢复苏,中国的电子商务行业逐步进入了黄金发展期,网络购物已俨然成为最普遍的消费模式.在电子商务环境下,企业要根据自身的特点,充分利用电子商务平台的优势,对现有的营销模式作出创新,使营销模式适应新市场环境,从而在激励的市场竞争中获得优势.
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| 关 键 词： | 电子商务 营销模式 创新 |
Under the new situation of e-commerce marketing model innovation research |
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| Institution: | SHA 0 Xun (Ezhou Bsiness Cllege Business School,I-Iubei Ezhou 436000) |
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| Abstract: | With the slow recovery of the global economy in 2010, China＇s e-commerce industry and gradually entered a golden period of development, online shopping has become the most popular seems to consumption patterns. In the eommerce environment, enterprises according to their own characteristics, make full use of the advantages of e-commerce platform, to make the existing marketing model innovation, the marketing model to adapt to the new market environment, resulting in the excitation of competition in the market to gain an advantage. |
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| Keywords: | e-commerce marketing model innovation |
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