| 汽车与智能手机产品开发过程对比分析与改进策略研究 |
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| 引用本文： | 康 丹,赵福全,刘宗巍.汽车与智能手机产品开发过程对比分析与改进策略研究[J].科技管理研究,2018(2). |
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| 作者姓名： | 康 丹 赵福全 刘宗巍 |
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| 作者单位： | 清华大学汽车产业与技术战略研究院//汽车安全与节能国家重点实验室; |
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| 基金项目： | 中国工程院制造强国战略研究（第二期）：重点产业发展路线研究（汽车）（2015-ZD-07，2015.01-2017）； 北京自然科学基金：“绿色北京”建设背景下的汽车产业链生态效益评价研究（9162008，2016.01-2017.12） |
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| 摘 要： | 面对日趋激烈的复杂市场竞争,传统汽车企业亟需思考如何借鉴IT产品的开发理念和方法,以更好地满足用户的个性化需求。为此,研究选择智能手机作为IT产品的典型代表,对汽车和智能手机产品的固有特点及产品开发过程进行全面对比与综合分析,系统评估了汽车企业借鉴智能手机产品开发思维、模式和方法,优化汽车产品开发流程的可能空间,并在此基础上提出改进汽车产品开发模式的方向性建议。
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| 关 键 词： | 汽车 智能手机 产品开发过程 对比分析 改进策略 |
| 收稿时间： | 2017/3/27 0:00:00 |
| 修稿时间： | 2017/3/27 0:00:00 |
Contrastive Analysis and Improvement Strategy of Automotive and Smartphone Product Development Process |
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| Abstract: | Under the influence of the new round of science and technology revolution, lots of external forces, especially from information industry, are pouring into the automotive sector, deeply effecting this field. Facing with the increasingly fierce competition in the complex market, traditional automotive enterprises need to think about how to learn from the development ideas and methods of IT product, so as to meet individual needs of consumers preferably. To this end, this paper selects smartphone as the typical representative of IT product, making a comprehensive comparison of the inherent characteristics and product development processes of automotive and smartphone, systematically evaluating the possible space for automotive enterprises to learn from the smartphone product development thoughts, patterns and methods to optimize the automotive product development process. On this basis, this paper puts forward the direction suggestions of improving automotive product development process. |
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| Keywords: | automotive smartphone product development process contrastive analysis improvement strategy |
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