| 应用利益相关者理论进行高职院校网络舆情管理 |
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| 引用本文： | 李彦,郑海霞,高雅,杨文,史志欣.应用利益相关者理论进行高职院校网络舆情管理[J].教育教学论坛,2022(3). |
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| 作者姓名： | 李彦 郑海霞 高雅 杨文 史志欣 |
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| 作者单位： | ;1.山东理工职业学院信息网络中心;2.山东理工职业学院宣传部;3.山东理工职业学院马克思主义学院;4.学工部 |
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| 基金项目： | 2019年度山东理工职业学院院级人文重点课题“利益相关者理论在高职院校舆情管理中的应用”(2019LG001)。 |
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| 摘 要： | 高职院校网络舆情的管理是高职院校管理中的重要领域,其目的是维护和谐稳定的高职院校网络舆情环境。现阶段的高职院校网络舆情管理由于缺乏正确的指导理论,造成管理水平不高,人才、资金和设备投入不足及管理体系不完善等问题。利益相关者理论在处理高职院校网络舆情问题中具有很好的适用性和前瞻性,非常适合用来进行高职院校网络舆情管理。为解决目前高职院校网络舆情管理中的问题,应充分理解利益相关者理论的精神内涵,然后结合高职院校网络舆情管理的实际提出解决高职院校网络舆情管理问题的对策。
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| 关 键 词： | 高职院校 网络舆情管理 利益相关者理论 精神实质 |
Application of the Stakeholder Theory in the Management of Network Public Opinion in Higher Vocational Colleges |
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| LI Yan,ZHENG Hai-xia,GAO Ya,YANG Wen,SHI Zhi-xin.Application of the Stakeholder Theory in the Management of Network Public Opinion in Higher Vocational Colleges[J].jiaoyu jiaoxue luntan,2022(3). |
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| Authors: | LI Yan ZHENG Hai-xia GAO Ya YANG Wen SHI Zhi-xin |
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| Institution: | (Information and Network Center,Shandong Polytechnic College,Jining,Shandong 272067,China;Publicity Department,Shandong Polytechnic College,Jining,Shandong 272067,China;College of Marxism,Shandong Polytechnic College,Jining,Shandong 272067,China;Student Affairs Department,Shandong Polytechnic College,Jining,Shandong 272067,China) |
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| Abstract: | The management of network public opinion is an important field in the management of higher vocational colleges.Its purpose is to maintain a harmonious and stable network public opinion environment in higher vocational colleges.At present,due to the lack of correct guiding theory,the network public opinion management in higher vocational colleges has caused some problems,such as the low management level,the insufficient investment in talents,funds and equipment,and the imperfect management system.The stakeholder theory has good applicability and foresight in dealing with network public opinion problems in higher vocational colleges,which is very suitable for the network public opinion management in higher vocational colleges.In order to solve the problems of network public opinion management in higher vocational colleges,we should fully understand the spiritual connotation of the stakeholder theory,and then put forward the strategies to solve the problems of network public opinion management in higher vocational colleges. |
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| Keywords: | higher vocational colleges network public opinion management the stakeholder theory spiritual connotation |
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