| 基于知识产权的跨国公司与国际知名品牌培育研究 |
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| 引用本文： | 刘璟.基于知识产权的跨国公司与国际知名品牌培育研究[J].深圳信息职业技术学院学报,2010,8(3):76-82. |
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| 作者姓名： | 刘璟 |
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| 作者单位： | 广东广播电视大学,广东广州,510091 |
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| 基金项目： | 广东省哲学社会科学"十一五"规划2007年度学科共建项目 |
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| 摘 要： | 本文基于对知识产权优势理论的运用，界定了企业基于自主知识产权的知名品牌培育的内涵并探讨了其内在机理。本文认为，明确实行自主创新经济发展战略，核心的要求是以企业为主体，自主知识产权支持，知名品牌引领，以实现本土跨国公司培育之路。本文介绍了我国跨国公司的培育进程及目前发展模式尚存的问题与原因，苓文指出，基于自主知识产权的品牌是促进企业内部资源比较优势向市场竞争优势转化的无形资产，进而增强企业持久竞争力。
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| 关 键 词： | 自主知识产权 知名品牌 跨国公司 培育 |
Nurturing famous brands and transnational corporations based on property rights of autonomous knowledge |
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| Liu Jing.Nurturing famous brands and transnational corporations based on property rights of autonomous knowledge[J].Journal of Shenzhen Institute of Information Technology,2010,8(3):76-82. |
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| Authors: | Liu Jing |
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| Institution: | Liu Jing (Guangdong Polytechnic Institute, Guangzhou 510091, P.R. China) |
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| Abstract: | The purpose of this paper is to provide some analysis reference on nurturing well-known brands and transnational corporations. Correspondence analysis can be seen as the combination of the advantage theory based on the use of intellectual property rights. The implication of nurturing the brand of an enterprise is defined and inherent mechanism exploring its meaning is discussed. On the basis of above analysis, strategy of economic development is implemented clearly. The core is to require the support of their own intellectual property rights which leads brands to a high-level economic development to enhance their internationally competitive strength. At the same time, issues of the current mode of development on nurturing transnational corporations in China, and reasons for them are introduced. Then, it is referred that the brand will be transferred into intangible assets which is to promote changing the comparative advantageof internal resources into competitive advantage of the market. Finally, recommendations are made for its development. |
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| Keywords: | property rights of autonomous knowledge： famous brand： transnational corporation nurturing |
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