| 实战型教学模式在广告策划课程改革中的应用研究 |
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| 引用本文： | 白磊.实战型教学模式在广告策划课程改革中的应用研究[J].太原大学学报,2012,13(4):118-120. |
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| 作者姓名： | 白磊 |
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| 作者单位： | 三亚学院传媒与文化产业学院,海南三亚,572022 |
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| 摘 要： | 广告策划活动的前沿性对广告策划课程的改革与创新提出了基本的要求和标准。广告策划课程中实战型教学模式其整体包括：实践内容上提供兼具吸引学生兴趣和锻炼学生能力的现实课题、管理上以实战训练为核心、评价上以目标导向性为标准、架构上以综合立体化为基准、监测上以考试课程改革为配套的综合建设的新思路。
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| 关 键 词： | 广告策划 实战型教学模式 课程改革 应用研究 |
Application of Practical Combat-type Teaching Mode in Advertising Design Course Reform |
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| BAI Lei.Application of Practical Combat-type Teaching Mode in Advertising Design Course Reform[J].Journal of Taiyuan University,2012,13(4):118-120. |
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| Authors: | BAI Lei |
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| Institution: | BAI Lei(School of Media and Cultural Industry,Sanya College,Sanya 572022,China) |
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| Abstract: | The forefront character of advertising design activities puts forward basic demand and standard for advertising design course reform and creation.After analyzing the dilemma met with by the traditional teaching in advertising design course,the author of this article puts forward a new thinking of practical combat-type teaching mode.Its whole body includes： providing realistic subjects which can both attract students＇ interest and cultivate students＇ abilities in practical content;taking practical combat training as the core in management;taking target-aiming as the standard in evaluation;taking the comprehensive andStereoscopic as the basic standard in structure;and taking test course reform as supporting set in supervision. |
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| Keywords: | advertising design practical combat-type teaching mode course reform application research |
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