| 湖南广告产业的现状与发展 |
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| 引用本文： | 钟正武.湖南广告产业的现状与发展[J].湖南城市学院学报,2011,32(6):49-51. |
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| 作者姓名： | 钟正武 |
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| 作者单位： | 湖南城市学院美术与艺术设计学院,湖南益阳,413000 |
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| 基金项目： | 湖南省教育厅科研立项课题 |
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| 摘 要： | 广告产业是文化与经济紧密结合的产物,在市场经济的运行中具有重要的地位,有着广阔的发展前景。改革开放以来,湖南广告产业发展迅猛,年均增长率达到70%。湖南广告业以高新技术来加强产业的外向性,与国际市场进行日益广泛地接轨,通过加快调整优化产业结构,将成为振兴湖南经济的重要环节。
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| 关 键 词： | 湖南 广告产业 经济学 宏观经济 |
Present Situation and Development of Hunan Advertising Industry |
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| ZHONG Zheng-wu.Present Situation and Development of Hunan Advertising Industry[J].Journal of Hunan City Univeristy,2011,32(6):49-51. |
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| Authors: | ZHONG Zheng-wu |
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| Institution: | ZHONG Zheng-wu(Department of Fine Art and Design,Hunan City University,yiyang,Hunan 413000,China) |
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| Abstract: | The advertising industry which has a broad development prospect is closely integrated with the economy and culture. It is of an important position in the market economy. Since China implemented the policies of its reform and opening up Hunan advertising industry is developing rapidly with an average annual growth rate of 70%. In this paper, it has a presentation about Hunan advertising industry status first of all, then it analyses advertising industry in Hunan from the angle of economics and it made some suggestions for reference only. |
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| Keywords: | Hunan advertising industry economics macro-economy |
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