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星子县发展宗教旅游的思考
引用本文:张军,胥芝韵.星子县发展宗教旅游的思考[J].科技广场,2014(6):234-239.
作者姓名:张军  胥芝韵
作者单位:江西经济管理干部学院;
摘    要:星子县旅游资源丰富,宗教文化底蕴深厚,历史上佛教和道教共荣,很适合开发宗教旅游。但综观星子县整个旅游开发现状,宗教旅游并没有成为其专项旅游产品,只是作为其文化旅游产品的一个组成部分,尚未得到很好的宣传和开发。本文对星子县宗教旅游资源作了粗略的梳理,对星子县发展宗教旅游进行的SWOT分析,结果表明,星子县在发展宗教旅游的内部条件上优势大于劣势,在影响星子县宗教旅游发展的外部条件方面机遇大于威胁。并进一步分析了星子县发展宗教旅游的可行方式,提出了星子县发展宗教旅游的对策,以期对星子县的宗教旅游发展起到积极的促进作用。

关 键 词:星子县  宗教旅游资源  宗教旅游  SWOT分析

Thinking on the Development of Religious Tourism in Xingzi County
Zhang Jun,Xu Zhiyun.Thinking on the Development of Religious Tourism in Xingzi County[J].Science Mosaic,2014(6):234-239.
Authors:Zhang Jun  Xu Zhiyun
Institution:( Jiangxi Institude of Economic Administrators, Jiangxi Nanchang 330088 )
Abstract:Xingzi County, with its abundant tourism resources and profound religious culture of Buddhism and Taoism in history, is suitable to develop religious tourism. Throughout the entire development of tourism, the reli-gious tourism has not become its special tourism product but just as a part of cultural tourism products because of the little advertisement and exploitation. This paper teases the religious tourism resources in Xingzi County, and takes an SWOT analysis. The results show that internally the advantages exceed the disadvantages, and externally there are more opportunities than threats. We further analyze available ways to its development and put forward countermeasures to make great efforts on the religious tourism in Xingzi County.
Keywords:Xingzi County  Religious Tourism Resources  Religious Tourism  SWOT Analysis
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