| 真实性视角下的文化旅游产品开发研究——以重庆三峡博物馆为例 |
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| 引用本文： | 郑琴,周春燕.真实性视角下的文化旅游产品开发研究——以重庆三峡博物馆为例[J].内江师范学院学报,2013,28(2):69-74. |
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| 作者姓名： | 郑琴 周春燕 |
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| 作者单位： | 重庆师范大学地理与旅游学院,重庆,400047 |
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| 基金项目： | 重庆市高等教育教学改革研究项目 |
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| 摘 要： | 从真实性和"文化旅游"的研究综述出发,以重庆三峡博物馆为例,运用抽样调查方法,研究其旅游产品的真实性感知,分别以游客的旅游动机、场景真实性、实物及解说真实性和对游客旅游行为的预测诸方面,分析博物馆器具和场景的真实性对旅游者的影响,探讨真实性在博物馆文化旅游中的重要性及薄弱环节,并提出处理好文化旅游中的客观真实和主观真实的若干建议,以帮助博物馆更好地了解游客真实性需求状况和开发旅游产品.
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| 关 键 词： | 真实性 文化旅游 重庆 三峡博物馆 |
Study on Development of Cultural Travel Products in View of Authenticity——A Case Study of the Chongqing Three Gorges Museum |
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| ZHENG Qin
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ZHOU Chun-yan.Study on Development of Cultural Travel Products in View of Authenticity——A Case Study of the Chongqing Three Gorges Museum[J].Journal of Neijiang Teachers College,2013,28(2):69-74. |
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| Authors: | ZHENG Qin ZHOU Chun-yan |
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| Institution: | (Geography and Tourism College of Chongqing Normal University, Chongqing 400047, China) |
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| Abstract: | Starting off from the authenticity and the research review of culture-oriented travel, a case study is made ofthe Chongqing Three Gorges Museum by use of the sampling survey method to research the authenticity perception of its travel products. Respectively from the perspectives of the travel motive, situational authenticity, physical objects, the authenticity of tourism interpretation and the prediction of tourist actions, analysis is made of the influence of the museum facilities and the sit uational authenticity upon tourists to explore the importance of the authenticity in the museum culture-oriented tourism and find out the weak links in this regard. And suggestions are also put forth concerning the balance between the subjective authenticity and the objective authenticity so as to help museums get better acquainted with the tourists＇ need of authenticity and guide them to develop travel products. |
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| Keywords: | authenticity cultural tourism Chongqing Three Gorges Museum |
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