| 科技期刊广告代理的选择与合作 |
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| 引用本文： | 于晓庆,吴益伟,应霞.科技期刊广告代理的选择与合作[J].编辑学报,2010,22(6):517-518. |
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| 作者姓名： | 于晓庆 吴益伟 应霞 |
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| 作者单位： | 《浙江农业科学》编辑部,310021,杭州;《浙江农业科学》编辑部,310021,杭州;《浙江农业科学》编辑部,310021,杭州 |
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| 摘 要： | 结合<浙江农业科学>杂志实行广告代理制的实践,总结在广告代理选择上应注意的问题,认为加强杂志与广告代理的沟通是两者成功合作、共同成长的关键.
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| 关 键 词： | 科技期刊 广告代理 选择 沟通 |
| 收稿时间： | 2010/8/5 0:00:00 |
| 修稿时间： | 2010/8/5 0:00:00 |
Choosing and communicating advertising agencies for sci-tech journals |
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| YU Xiaoqing,WU Yiwei and YING Xia.Choosing and communicating advertising agencies for sci-tech journals[J].Acta Editologica,2010,22(6):517-518. |
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| Authors: | YU Xiaoqing WU Yiwei and YING Xia |
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| Institution: | Editorial Department of Journal of Zhejiang Agricultural Sciences, 310021, Hangzhou, China,Editorial Department of Journal of Zhejiang Agricultural Sciences, 310021, Hangzhou, China and Editorial Department of Journal of Zhejiang Agricultural Sciences, 310021, Hangzhou, China |
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| Abstract: | In connection with the experience of implementing advertising agency system in Journal of Zhejiang Agricultural Sciences, how to choose and communicate advertising agencies are suggested. |
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