| 对企业价格竞争策略的思考 |
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| 引用本文： | 庄培章.对企业价格竞争策略的思考[J].三明学院学报,2002,19(3):58-64. |
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| 作者姓名： | 庄培章 |
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| 作者单位： | 华侨大学,国际经济系,福建,泉州,362011 |
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| 摘 要： | 近年来 ,市场上相继出现了彩电、空调等诸多产品的价格大战。价格战乃企业定价策略中的一种取向 ,它是我国走出短缺经济后出现的一个新的经济现象。因此 ,企业在使用此手段时 ,必须谨慎。本文对目前我国市场上广泛发生的价格竞争分门别类地给出一个理论上的解释 ,表明政府对企业的价格竞争应首先采取一种自由主义的政策 ,不要过多地进行干预
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| 关 键 词： | 价格战 掠夺性定价 恶性竞争 买方市场 |
| 文章编号： | 1671-1343(2002)03-0058-07 |
| 修稿时间： | 2002年6月25日 |
Reflections on the Strategies of Price Competion of Enterprises |
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| ZUAN Pei-zhang.Reflections on the Strategies of Price Competion of Enterprises[J].Journal of Sanming University,2002,19(3):58-64. |
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| Authors: | ZUAN Pei-zhang |
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| Abstract: | Recently,there appears intense price competition of many products in the market,such as color television,air conditioning.Price competition is an orientation of enterprise pricing strategy.It is new economic phenomenon which appears after our country coming out from shortage economy.This essay points that the enterprise should be careful when adopting strategy of falling price.Meanwhile,this essay gives a theoretical explain classifily comcerning to the price competition happening widely and recently in the market of our country and shows that the government should introduct a liberalistic policy towards the price competition and don't interfere excessively. |
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| Keywords: | price competition predatory pricing vicious competition buyer's market |
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