| 中国体育用品上市公司品牌竞争力评价——基于财务报表的分析 |
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| 引用本文： | 吴延年,陈卓,李建军.中国体育用品上市公司品牌竞争力评价——基于财务报表的分析[J].体育科学,2010,30(1). |
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| 作者姓名： | 吴延年 陈卓 李建军 |
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| 作者单位： | 1. 暨南大学,广东,广州,510632
2. 江西财经大学工商管理学院,江西,南昌,330014 |
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| 基金项目： | 国家社会科学基金青年项目 |
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| 摘 要： | 搜集了4家体育用品上市公司近3年的财务数据,并通过构建中国体育用品上市公司企业竞争力评价指标体系,运用主成分分析方法,计算出每个上市公司的财务指标的评价函数得分,据此对上市公司的财务状况进行综合评价分析,从而找出各上市公司之闻竞争力的差距和企业自身的优势.分析结果显示,中国体育用品行业是一个新型的朝阳产业,整体的盈利能力、营运能力和成长性较为理想,并提出了相关对策和建议.
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| 关 键 词： | 体育用品 上市公司 品牌竞争力 财务 中国 |
Evaluation of Brand Competitive Ability in Chinese Sporting Productions Listed Companies——Analysis Based on Financial Statement |
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| WU Yan-nian,CHEN Zhuo,LI Jian-jun.Evaluation of Brand Competitive Ability in Chinese Sporting Productions Listed Companies——Analysis Based on Financial Statement[J].China Sport Science,2010,30(1). |
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| Authors: | WU Yan-nian CHEN Zhuo LI Jian-jun |
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| Institution: | WU Yan-nian1,CHEN Zhuo1,LI Jian-jun21.Jinan University,Guangzhou 510632,China,2.Jiangxi University of Finance , Economics,Nanchang 330013 |
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| Abstract: | To make sure of the advantages of four Chinese sporting productions listed companies and the competitive gap between each other,with the methodology of principal component analysis,this paper makes a comprehensive analysis of the financial situation of each listed company by designing evaluation index system of financing performance.The analysis results show that Chinese sporting productions industry,as new-style and dynamic,has an excellent profitability,operation and growth.Finally,some countermeasures an... |
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| Keywords: | sporting productions listed company brand competitiveness financial statement China |
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