| 论电视广告产品的特征 |
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| 引用本文： | 祁顺生,宋秉华,郭修远.论电视广告产品的特征[J].湖南第一师范学报,2010,10(1):139-141. |
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| 作者姓名： | 祁顺生 宋秉华 郭修远 |
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| 作者单位： | 1. 湖南大学工商管理学院,湖南,长沙,410082
2. 湖南大学新闻与传播学院,湖南,长沙,4100827 |
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| 摘 要： | 如何合理确定电视广告产品的价格是媒体广告经营的重中之重，对于研究者来说，首先找出广告产品自身的特征，对于实际应用相关的广告定价策略具有重要意义。电视广告产品具有七个主要特征，即虚拟性、广泛性、时效性、可被选择性、差异性以及在特殊时期和特殊活动期间所具有的“轰炸”性和专题性。
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| 关 键 词： | 电视台 电视广告 产品 特征 |
Features of TV Advertisement Products |
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| QI Shun-sheng,SONG Bing-hua,GUO Xiu-yuan.Features of TV Advertisement Products[J].Journal of First Teachers College of Hunan,2010,10(1):139-141. |
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| Authors: | QI Shun-sheng SONG Bing-hua GUO Xiu-yuan |
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| Institution: | QI Shun-sheng1,SONG Bing-hua1,GUO Xiu-yuan2(1.Business Administration School,Hunan University,Changsha,Hunan 410082,2.News and Transmission School,Hunan 410082) |
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| Abstract: | An important issue in media advertisement business is the price of TV advertisement products.To find out the features of TV advertisement products has great significance to the price strategies.There are seven main features: being virtual,widely-broadcasting,periodical,optional,dissimilar and explosiveand thematic. |
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| Keywords: | TV station TV advertisement products features |
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