| 房地产品牌战略实施策略探讨 |
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| 引用本文： | 郝婷.房地产品牌战略实施策略探讨[J].科技与管理,2007,9(3):52-54. |
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| 作者姓名： | 郝婷 |
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| 作者单位： | 哈尔滨理工大学,经济管理学院,黑龙江,哈尔滨,150040 |
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| 摘 要： | 房地产市场的竞争有其独特性,房地产企业实施品牌战略是培育竞争优势的关键因素之一。通过对房地产市场竞争特性及对房地产品牌战略的特殊性和作用的研究,提出了针对房地产企业实施品牌战略的共性问题的解决策略。
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| 关 键 词： | 房地产 品牌战略 实施策略 |
| 文章编号： | 1008-7133（2007）03-0052-03 |
| 收稿时间： | 2007-03-09 |
| 修稿时间： | 2007-03-09 |
Research on implementing policy in real estate's brands stratagem |
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| HAO Ting.Research on implementing policy in real estate''''s brands stratagem[J].Science-Technology and Management,2007,9(3):52-54. |
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| Authors: | HAO Ting |
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| Institution: | College of Economics and Management,Harbin University of Science and Technology, Harbin 150040, China |
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| Abstract: | Competition in market of real estate is becoming complex.The action that the brands stratagem carried into execution is the one of the key factors that affect competition advantage.By studying the speciality of real estate market and the problems in brands stratagem's implementing and the function of brand building,the policy for the probable problems in the process of the brand stratagem of real estate enterprises is presented. |
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| Keywords: | real estate brands stratagem implement policy |
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