| 湖北省体育彩票零售市场饱和度实证研究 |
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| 引用本文： | 任猛,陈元欣.湖北省体育彩票零售市场饱和度实证研究[J].中国体育科技,2012,48(5):139-145. |
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| 作者姓名： | 任猛 陈元欣 |
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| 作者单位： | 华中师范大学体育学院,湖北武汉,430079 |
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| 摘 要： | 采用文献资料调研、专家访谈、数理统计以及调查法,从体育彩票销售额增长率、销售网点增长率、常住人口、网点盈利情况以及地区生产总值等方面综合对目前湖北省体育彩票销售市场进行分析,研究表明,目前湖北省体育彩票销售网点总体上处于饱和状态,部分地市已过度饱和,建议体育彩票管理中心科学制定彩票销售网点发展规划,同时建立定期统计机制以及时发现问题;改变宣传重点,加强新玩法研究;转变经营方式,以降低经营成本,扩大市场占有率。
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| 关 键 词： | 体育彩票 市场饱和度 实证研究 |
Empirical Research on Saturation of Retailing Market of Sports Lotteries in Hubei Province |
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| REN Meng
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CHEN Yuan-xin.Empirical Research on Saturation of Retailing Market of Sports Lotteries in Hubei Province[J].China Sport Science and Technology,2012,48(5):139-145. |
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| Authors: | REN Meng CHEN Yuan-xin |
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| Institution: | Central China Normal University,Wuhan 430079,China. |
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| Abstract: | By using the method of literature review,expert interview,mathematical statistics and investigation,this paper makes a comprehensive research on the sport lottery sales market in Hubei province from several aspects,such as sports lottery sales growth rates,sales outlets growth rates,the resident population,outlets earnings and GRDP,which indicate that the current Hubei sports lottery sales outlets are generally in saturated state,part of the city already excessive saturated,so the sports lottery management center for science lottery should make sales outlets development planning,and establish regular statistics mechanism at the same time to find out problems in time;altering the focus of the propaganda and enhancing the research of new plays;changing the mode of operation in order to reduce operating costs and expand market share. |
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| Keywords: | sports lotteries saturation of market empirical research |
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