| “互联网+”足球产业融合发展路径研究 |
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| 作者姓名： | 黄增松 |
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| 作者单位： | 韩国又石大学体育系 |
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| 基金项目： | 嘉应学院第十五批高等教育教学改革项目(项目名称:互联网+足球产业融合发展路径研究,项目编号:JYJG20180309)。 |
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| 摘 要： | 在全面深化中国足球改革背景下,作为体育产业中产值最高、影响力最大的足球产业,在未来4至5年内有望迎来井喷式发展。该文采用文献资料法、调查法、专家访谈法等研究方法,对“互联网+体育产业”的现状进行了研究,探讨“互联网+”时代下足球产业发展面临的新趋势,进而研究“互联网+足球产业”融合发展路径。研究表明:互联网与足球产业的融合,已经成为一种全新的趋势。“政策红利”“资本红利”和“科技红利”将全方位促进足球产业与互联网的深度融合。“O2O”模式、“直播+球星”商业模式和“互联网+”足球产业平台生态圈的构建将影响足球产业未来的发展方向。建议跨区域整合互联网平台,打造“互联网+”足球产业平台生态圈,整合足球产业资源,促进足球产业的转型升级。
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| 关 键 词： | “互联网+” 体育产业 融合发展 路径 |
Research on the Development Path of"Internet plus"Football Industry Integration |
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| Authors: | HUANG Zengsong |
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| Institution: | (Department of Physical Education,Woosuk University,Jeonju,55338 Republic of Korea) |
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| Abstract: | Under the background of all-round Chinese football reformation,as an industry with the highest productivity and the most inf luence,football industr y is likely to experience a blowout development in the following four or five years.Based on literature review,investigation and expert interview,this article analyzes the current situation of"internet+sports industry",discusses the new trend that football industry faces under the era of"internet+",thereby discovering the integrated development path of"internet+football industr y".The conclusion indicates:integration of football industr y and internet has become a brandnew t rend."Pol ic y benef it""capit a l benef it"a nd"tech nolog y benef it"w i l l promote the i n-depth integration of football industr y and internet in an all-round way.The establishment of"O2O"pattern,"live broadcast+football star"commercial pattern and"internet+football industry"platform ecosystem will inf luence the future development of football industr y.It is advised to integrate internet across regions,construct"internet+football industr y"platform ecosystem,combine resources in football industr y,and promote the transformation upgrade of football industry. |
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| Keywords: | "Internet plus" Sports industry Integrated development Path |
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