| 我国体育用品业如何应对入世后的机遇与挑战 |
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| 引用本文： | 刘明辉.我国体育用品业如何应对入世后的机遇与挑战[J].北京体育大学学报,2002,25(2):173-175. |
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| 作者姓名： | 刘明辉 |
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| 作者单位： | 集美大学体育学院,福建,厦门,361021 |
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| 摘 要： | 采用文献研究法、调查研究法以及网上查询等方法,对我国体育用品业的发展现状和存在问题进行探讨.并针对入世后我国体育用品业面临机遇与挑战同时,提出借鉴发达国家经验、营造国际品牌形象;制定产品标准,采取检测措施,保护消费者权益;加速调整产业结构,组建大型企业集团;学习国际贸易,掌握世贸组织的游戏规则;积极创新,加大高新体育用品开发的投入等应对策略,进而促使我国体育用品业在新的形势下继续保持健康的发展态势.
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| 关 键 词： | WTO 体育用品业 机遇 挑战 策略 |
| 文章编号： | 1007-3612(2002)02-0173-03 |
| 修稿时间： | 2001年5月24日 |
How to Seize Opportunities and Accept Challenges after Joining WTO in China's Sports Article Industry |
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| LIU Ming,hui.How to Seize Opportunities and Accept Challenges after Joining WTO in China''''s Sports Article Industry[J].Journal of Beijing Sport University,2002,25(2):173-175. |
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| Authors: | LIU Ming hui |
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| Abstract: | By studying literature, investigating and consulting on the network, the current development situation of the China's sports article industry and the existing problems were discussed. It was advanced that the developed countries' experiences should be used for reference and the images of international brand names should be built. Standards for products should be established, measures for inspection should be adopted and the rights and interests of consumers should be protected. The regulation of the industrial structure should be accelerated for the construction of large enterprises. The international trade practice should be studied to master the rules of the World Trade Organization. Innovative sports articles should be produced and the input for new and high sports articles should be increased so that the China's sports article industries will develop continuously and healthily under the new situation. |
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| Keywords: | WTO sports article industry opportunity challenge |
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