| 中小企业搭载第三方电子商务平台中的不利选择与规避措施 |
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| 引用本文： | 覃鹤,桂学文.中小企业搭载第三方电子商务平台中的不利选择与规避措施[J].现代情报,2011,31(5):169-172. |
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| 作者姓名： | 覃鹤 桂学文 |
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| 作者单位： | 华中师范大学信息管理系,湖北,武汉,430079 |
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| 基金项目： | 国家大学生创新性实验资助项目，2010 年华中师范大学大学生创新性实验重点项目(国家级) |
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| 摘 要： | 搭载第三方电子商务平台是中小企业开展电子商务的主要途径。在搭载过程中,中小企业首先要选择合适的第三方电子商务服务提供商,并在选择过程中与其构成委托——代理关系。由于信息不对称,中小企业在选择第三方电子商务服务提供商时往往陷入不利选择的困境。文章剖析了第三方电子商务服务市场中的不利选择及其原因,并提出相对应的规避措施。
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| 关 键 词： | 中小企业 第三方电子商务平台 信息不对称 不利选择 |
The Adverse Selection and Its Countermeasures of Small and Medium-sized Enterprises in the Process of Carrying the Third-party E-commerce Platform |
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| Authors: | Qin He Gui Xuewen |
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| Institution: | Qin He Gui Xuewen(Department of Information Management,Huazhong Normal University,Wuhan 430079,China) |
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| Abstract: | The main choice of starting e-commerce is carrying the third-party web platform for the small and medium-sized enterprises.During the process,they have to choose the appropriate provider of e-commerce service at first and establish the principal-agent relationship with them.Owing to the information asymmetry,the small and medium-sized enterprises often fall into the adverse selection dilemma.The paper analysed the adverse selection and its reasons in the market of third-party e-commerce service and raise th... |
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| Keywords: | small and medium-sized enterprises third-party e-commerce platform information asymmetry adverse selection |
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