| 广告效果下降原因及其对策分析 |
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| 引用本文： | 查代春.广告效果下降原因及其对策分析[J].江西广播电视大学学报,2006,31(4):88-90. |
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| 作者姓名： | 查代春 |
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| 作者单位： | 江西广播电视大学,江西,南昌,330046 |
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| 摘 要： | 广告效果下降是当前广告业的一种普遍现象，成为困扰广告商和广告公司的一个难题。如何创制更有新意、更有效果的广告，使广告传递的商品信息让受众注意、形成记忆、产生行动是广告人努力的方向。本文通过时广告效果下降原因的剖析，提出了相应的对策和措施。
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| 关 键 词： | 广告效果 下降 对策 分析 |
| 文章编号： | 1008-3537（2006）04-0088-03 |
| 收稿时间： | 2005-11-20 |
| 修稿时间： | 2005年11月20 |
An Analysis of the Reason of Declining Advertising Effects and Its Countermeasures |
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| Zha Daichun.An Analysis of the Reason of Declining Advertising Effects and Its Countermeasures[J].Journal of Jiangxi Radio & TV University,2006,31(4):88-90. |
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| Authors: | Zha Daichun |
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| Abstract: | It is a common phenomenon for the declining of the advertising effect in the current advertising industry,which becomes a crux to the agent and company.It's also a direction for ad-man to create effective advertisement with more fresh ideas and better designs.This advertisement must be delivered the useful information,meanwhile it should hold the public interests and attention to let them remember and even want to purchase them.This paper proposes a series of corresponding countermeasures through the analysis of the declining of the advertising effect. |
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| Keywords: | advertising effects declining countermeasures analysis |
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