| 基于图书馆数据的出版经营策略探析--以上海图书馆为例 |
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| 引用本文： | 刘娴.基于图书馆数据的出版经营策略探析--以上海图书馆为例[J].出版科学,2016,24(2):72-74. |
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| 作者姓名： | 刘娴 |
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| 作者单位： | 上海图书馆《图书馆杂志》编辑部，上海，200040 |
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| 摘 要： | 以具有全国最大业务量的上海图书馆联合体累积的图书流通数据、读者个人数据、年度阅读数据、即时数据为例，论述如何利用这些从海量信息中提炼的数据，以给出版社的选题开发、信息推送、阅读推广、图书营销提供重要参考。文章最后探讨出版社在利用图书馆数据时需要突破的瓶颈。
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| 关 键 词： | 数据驱动 图书馆业 出版业 经营策略 |
Analysis of Publishing Business Strategy Based on Library Data |
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| Abstract: | This paper combined with the largest volume of business volume cumulative Shanghai Central Library book circulation data, personal data, annual readersreading data, real-time data as an example, discusses the fresh data derived from the mass of information can give the topic development, information push, al these provide important reference for promotion of reading, book marketing. At last, the paper also discusses the bottleneck of the publishing house which needs to break through the use of library data. |
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| Keywords: | Data driven The library industry Publishing Business strategy |
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