| 论以市场为中心的高职院校营销管理 |
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| 引用本文： | 高俊强.论以市场为中心的高职院校营销管理[J].柳州职业技术学院学报,2009,9(3):35-38. |
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| 作者姓名： | 高俊强 |
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| 作者单位： | 湖北职业技术学院,湖北,孝感,432000 |
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| 摘 要： | 随着我国教学体制改革的不断深入，高职院校要想在市场竞争中生存与发展，必须重视市场营销管理。本文对高职院校进行市场营销管理的意义、必要性及其内容作了相应的探讨，旨在对高职院校营销管理起到一定的借鉴意义。
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| 关 键 词： | 市场营销 消费者 高职院校 |
On the Market-oriented Marketing Management Vocational Colleges |
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| GAO Jun-qiang.On the Market-oriented Marketing Management Vocational Colleges[J].Journal of Liuzhou Vocational & Technical College,2009,9(3):35-38. |
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| Authors: | GAO Jun-qiang |
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| Institution: | GAO Jun-qiang (Hubei Polytechnic Institute, Xiaogan Hubei 432000,China) |
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| Abstract: | With the process of the teaching reform in China, the vocational colleges should focus on marketing management in order to survive in market competition and development. This paper is just a corresponding survey on the significance, necessity and content of the marketing management being carried out in higher vocational colleges. It also holds a referential significance of the marketing management being carried out in vocational colleges. |
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| Keywords: | marketing consumer vocational colleges |
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