| 洞庭湖区大力发展特色湘菜美食旅游研究 |
| |
| 引用本文： | 韩燕平.洞庭湖区大力发展特色湘菜美食旅游研究[J].岳阳职业技术学院学报,2012(3):38-41. |
| |
| 作者姓名： | 韩燕平 |
| |
| 作者单位： | 长沙商贸旅游职业技术学院,湖南长沙410116 |
| |
| 基金项目： | 湖南省高等学校科学研究项目“湖南旅游业与湘菜餐饮业产业融合研究”(11C0090) |
| |
| 摘 要： | 洞庭湖派特色湘菜美食旅游是湘菜饮食文化与旅游高度结合的专项旅游,是文化消费的高级形式,是体验旅游的重要类型。当前,洞庭湖派特色湘菜美食旅游存在观念落后、信息密度低、分散开发和参与性体验不足等问题,应该从宏观、中观和微观三个层面实行"高瞻远瞩、瞄准方向和营销制胜"策略。在未来,洞庭湖派特色湘菜美食旅游新形态将不断涌现、旅游消费者群体将不断扩大,其社会功能将日益彰显。
|
| 关 键 词： | 洞庭湖 美食旅游 融合发展 |
Study on the Exploitation and Development of Hunan Tasty Food Tourism in Dongting Lake Area |
| |
| HAN Yan-ping.Study on the Exploitation and Development of Hunan Tasty Food Tourism in Dongting Lake Area[J].Yueyang Vocational Technical College,2012(3):38-41. |
| |
| Authors: | HAN Yan-ping |
| |
| Institution: | HAN Yan-ping (Changsha Commerce &Tourism College,Changsha,Hunan,410116) |
| |
| Abstract: | Dong Ting Lake formed a unique Hunan tasty food in the long history.Developing Hunan Tasty Food Tourism in Dongting Lake Area has many advantages and nice future.Hunan Tasty Food Tourism in Dongting Lake is the diet culture combining with tourism,the advanced form of cultural consumption and also an important type of experience tourism.But in fact,there are some problems,such as conservative concept,the low density of information,distributed development and Participating experience inadequacy.Should from the macro,medium and micro three dimension make the strategy of "looking far ahead from a high plane,pointing one direction and marketing success ".In the future,the new form of Tasty Food Tourism will emerge in large numbers,tourism consumer groups will continue to expand,and social function will Highlights. |
| |
| Keywords: | Dongting Lake Tasty Food Tourism exploitation and development |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
