| 上海白领旅游消费偏好调查 |
| |
| 引用本文： | 张文建,仲红梅.上海白领旅游消费偏好调查[J].华东师范大学学报(哲学社会科学版),2007,39(4):93-98. |
| |
| 作者姓名： | 张文建 仲红梅 |
| |
| 作者单位： | 1. 上海师范大学,旅游学院,上海,200234
2. 华东师范大学,商学院,上海,200062 |
| |
| 摘 要： | 以上海部分领薪白领为对象的问卷调查结果表明,这一群体的旅游消费具有出游率高、出游花销多、出游的决策和方式自主性明显、出境游愿望强烈、习惯使用信用卡消费等总体偏好特征,在旅游消费六要素等方面的具体偏好特征也十分鲜明.因此,有关方面应当发展上海周边度假旅游产品,建立旅游购物商品开发与购销体系,深化团队旅游改革,注重改进旅游营销方式,以进一步开发这一特定的旅游市场和旅游产品.
|
| 关 键 词： | 上海白领 旅游消费 偏好特征 |
| 文章编号： | 1000-5579（2007）04-0093-06 |
| 修稿时间： | 2007-03-19 |
An Investigation on Shanghai White Collars' Tourist Consumption Preferences |
| |
| ZHANG Wen-jian,ZHONG Hong-mei.An Investigation on Shanghai White Collars'''' Tourist Consumption Preferences[J].Journal of East China Normal University :Philosophy and Social Sciences Edition,2007,39(4):93-98. |
| |
| Authors: | ZHANG Wen-jian ZHONG Hong-mei |
| |
| Institution: | 1. College of Tourism, Shanghai Normal University, Shanghai 200234, China 2. School of Business, East China Normal University, Shanghai 200062, China |
| |
| Abstract: | This paper chooses part of Shanghai white collars as research objects.Through a questionnaire and individual interviews,it makes an analysis of an overall and a specific Shanghai white collars' tourism consumption preference,revealing such a group's high rate of touring,long time of excursion,obviously autonomous way of travel-decision,strong desire of outbound travel,habit of credit card consumption,and tourist consumption.Also,it puts forward some suggestions on developing products of Shanghai's peripheral vacation tourism,establishing a tourist product's development and marketing system,and deepening reforms of tour teams. |
| |
| Keywords: | Shanghai white collar tourism consumption preference |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《华东师范大学学报(哲学社会科学版)》浏览原始摘要信息 |
| 点击此处可从《华东师范大学学报(哲学社会科学版)》下载免费的PDF全文 |
|
