| 于SWOT分析的长沙体育旅游发展分析 |
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| 引用本文： | 雷慧,欧阳新辉,何鹏超.于SWOT分析的长沙体育旅游发展分析[J].体育科技,2011,32(4):5-9. |
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| 作者姓名： | 雷慧 欧阳新辉 何鹏超 |
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| 作者单位： | 1. 湘潭大学体育部,湘潭,411201
2. 湖南科技大学体育学院,湘潭,411105 |
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| 基金项目： | 湖南省体育局重点资助项目,编号:Kt11-129 |
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| 摘 要： | 结合体育旅游的特点以及长沙市的本土特色，基于SWOT分析法对长沙体育旅游的发展进行了探讨和研究，初步得出长沙发展体育旅游具有区位、资源、交通、客源、媒介宣传等优势；自身劣势包括体育赛事级别不高且没有形成常态化，项目形式单一并缺乏地方特色，专业人才匮乏，旅游管理水平落后，政策法规有待完善等；需要把握的机会有体验经济时代、老龄化、两型社会构建、政府支持等；面临的威胁有大型体育赛事较少、自然环境保护威胁、旅游地安全保障措施不健全等。针对SWOT分析结果，提出长沙市体育旅游业的发展对策。
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| 关 键 词： | 体育旅游 体育产业 优势 劣势 机会 威胁 |
SWOT Analysis Based on the Analysis of Tourism Development in Changsha Sports |
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| Institution: | LEI Hui,etal.(Physical Education Dept.of Xiangtan University,Xiangtan,Hunan 411105) |
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| Abstract: | Combined with the characteristics of sports tourism and the local characteristics of Changsha,The development of sports tourism and the exploration-based on SWOT analysis of Changsha,the initial development of sports tourism has come to Changsha,location,resources,traffic,tourists,media campaigns and other advantages;their own weaknesses,including sporting events is not high and did not form a level normalization,the form of a single project and the lack of local characteristics,lack of professionals,tourism management is backward,policies and regulations need to be improved,etc.;need to seize the opportunity to have the experience economy,an aging,two building society,government support;threats have less large-scale sporting events,threatening the natural environment,tourism and other security measures are not perfect.SWOT analysis for the proposed development of sports tourism Changsha countermeasures. |
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| Keywords: | sports tourism sports industry advantages disadvantage opportunity threat |
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