| 三网融合时期河北省舆论宣传对策探究 |
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| 引用本文： | 赵然,刘韬.三网融合时期河北省舆论宣传对策探究[J].保定学院学报,2012(2):88-90. |
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| 作者姓名： | 赵然 刘韬 |
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| 作者单位： | 保定学院信息技术系;河北大学艺术学院 |
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| 基金项目： | 河北省社会科学基金项目“三网融合背景下河北省舆论宣传对策研究”(HB11XC008) |
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| 摘 要： | 随着三网融合的深入开展,开创了一个自媒体时代,媒介环境、新闻样式、传播者角色、受众角色都发生了变化。河北省三网融合时期舆论宣传工作可以从以下四方面入手,通过整合媒介资源,构建良好宣传环境;作为政府应加强引导,应对传播变化;作为媒体应转换角色,提供话语平台;作为公众,应努力提高媒介素养,强化自媒体把关人。
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| 关 键 词： | 三网融合 舆论宣传 媒介资源 政府引导 媒体角色 媒介素养 自媒体 |
Research on Propaganda of Public Opinion and Countermeasure During the Period of Convergence in Hebei Province |
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| Zhao Ran,Liu Tao.Research on Propaganda of Public Opinion and Countermeasure During the Period of Convergence in Hebei Province[J].Journal of Baoding UNIVERSITY,2012(2):88-90. |
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| Authors: | Zhao Ran Liu Tao |
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| Institution: | 1.Department of Information Technology,Baoding University,Baoding 071000,China; 2.School of Art,Hebei University,Baoding 0710012,China) |
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| Abstract: | Along with the in-depth development of triple play,ushered in a media age,media,environment,news,style,evangelist role,the audience’s role has changed.Hebei Province triple play period propaganda work from the following aspects,Some work should be done in the period of tri-networks convergence in Hebei Province.As the following aspects: Through the integration of media resources,we will con-struct the good propaganda environment;the government should strengthen the guidance and deal with the changes of spread;the media should transform the role to provide speech platform;the public should improve media quality,and strengthen media gatekeepers. |
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| Keywords: | tri-networks convergence the propaganda of public opinion media resources government guidance the role of media media literacy personal media |
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