| 中国本土中小企业的蓝海战略 |
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| 引用本文： | 徐桂华,刘艳,邓珊珊.中国本土中小企业的蓝海战略[J].金陵科技学院学报(社会科学版),2011,25(3). |
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| 作者姓名： | 徐桂华 刘艳 邓珊珊 |
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| 作者单位： | 江苏经贸职业技术学院贸易经济系,江苏南京,211168 |
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| 摘 要： | 蓝海战略是指企业从关注并超越竞争对手转为向买方提供价值飞跃,从而开启巨大潜在的需求,重建市场和企业边界,通过价值创新使企业同时达到差异化和低成本。基于我国本土中小企业的生存现状分析了我国中小企业实施蓝海战略的必要性,提出制定和实施蓝海战略的步骤,并提出要打造适合蓝海战略的创新型企业文化来克服实施蓝海战略中遇到的各种障碍。
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| 关 键 词： | 中小企业 蓝海战略 价值创新 行业本质 |
Study on the Blue Ocean Strategy for Small and Medium-sized Enterprises |
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| XU Gui-hua,LIU Yan,DENG Shan-shan.Study on the Blue Ocean Strategy for Small and Medium-sized Enterprises[J].Journal of Jinling Institute of Technology :Social Science Edition,2011,25(3). |
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| Authors: | XU Gui-hua LIU Yan DENG Shan-shan |
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| Institution: | XU Gui-hua,LIU Yan,DENG Shan-shan(Jiangsu Institute of Economics & Trade Technology,Nanjing 211168,China) |
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| Abstract: | The Blue Ocean Strategy indicates enterprises' more concern about delivering value to the buyers instead of surpassing competitors,thus exploring the access to huge potential demand and enabling them to achieve overall cost leadership and differentiation simultaneously through value innovation.Based on the present situation of SMEs in China,this paper analyses the necessities of implementing the Blue Ocean Strategy,and proposes procedures to establish and implement it.Further,it is indispensable to create a... |
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| Keywords: | small and medium-sized enterprises the Blue Ocean Strategy value innovation the nature of industry |
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