| 广告表征的审美攻略 |
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| 引用本文： | 周晓露.广告表征的审美攻略[J].铜仁学院学报,2008,10(3):24-26. |
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| 作者姓名： | 周晓露 |
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| 作者单位： | 贵州师范大学文学院,贵州,贵阳,550001 |
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| 摘 要： | 广告表征是以独特的审美方式满足人的生命需要的产物。作为影响人们主观现实的决定性力量，广告表征的外在形式及内在意蕴均以生命美学的法则为建构的基点。
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| 关 键 词： | 广告表征 生命关学 生命需要 |
The Aesthetic Strategy of Advertising Representation |
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| ZHOU Xiao-lu.The Aesthetic Strategy of Advertising Representation[J].Journal of Tongren University,2008,10(3):24-26. |
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| Authors: | ZHOU Xiao-lu |
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| Institution: | ZHOU Xiao-lu (School of Chinese Language and Literature, Guizhou Normal University, Guiyang, Guizhou 550001) |
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| Abstract: | Advertising representation is a product of meeting people's life needs in a unique aesthetic way.As a decisive force to affect people's subjective reality,extrinsic forms and intrinsic meanings of advertising representation are based on life aesthetics. |
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| Keywords: | advertising representation life aesthetics life needs |
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