| 谈企业文化在CI设计中的塑现 |
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| 引用本文： | 吴孜.谈企业文化在CI设计中的塑现[J].黄河科技大学学报,2007,9(4):87-89. |
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| 作者姓名： | 吴孜 |
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| 作者单位： | 中州大学,艺术学院,河南,郑州,450003 |
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| 摘 要： | CI设计是一种创造企业文化形象、增强企业文化形象影响力、改善企业管理的有效工具。CI设计的过程正是将企业文化渗透到企业经营当中的完美过程。其作用主要有：塑造企业个性化（即差别化）使之被社会公众认知，产生消费者价值认同感，树立企业感觉形象，形成品牌崇拜价值等。
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| 关 键 词： | CI设计 塑现 企业文化 个生化 认同感 感觉形象 |
| 文章编号： | 1008-5424（2007）04-0087-03 |
| 修稿时间： | 2007-05-08 |
A Talk on the Molding in CI Design of Enterprise Culture |
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| WU Zi.A Talk on the Molding in CI Design of Enterprise Culture[J].Journal of Huanghe S&T University,2007,9(4):87-89. |
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| Authors: | WU Zi |
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| Institution: | Art School, Zhongzhou University, Zhengzhou 450003, China |
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| Abstract: | CI design is an effective tool that creats the enterprise figure,strengthens its influence force and improves the enterprise's management.The design process is a perfect one that melts the enterprise culture into the enterprise management.Its main actions are:molding the enterprise's individuality and making it known among the social masses;producing the value approved by users;setting up the enterprise figure and forming the worshiped value of its brand. |
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| Keywords: | CI design mold enterprise culture indiviality approved feeling sensory figure |
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