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| 南京体育彩民消费行为与动机的研究 | |
| 引用本文： | 王爱丰,王正伦,陈勇军,石文虎,蒋丰.南京体育彩民消费行为与动机的研究[J].广州体育学院学报,2004,24(2):26-28. |
| 作者姓名： | 王爱丰 王正伦 陈勇军 石文虎 蒋丰 |
| 作者单位： | 1. 南京体育学院体育系,南京,210014 2. 南京体育学院院办,南京,210014 3. 江苏省体育局群体处,南京,21000 4. 南京体育学院运动人体科学系,南京,210014 |
| 基金项目： | 20 0 1年江苏省体育局课题 (批准立项号 :TY13 0 1) |
| 摘 要： | 采用调查、个别访谈、数理统计等方法。对南京体育彩票市场消费的消费行为和动机进行了较为详尽的研究与分析。其研究结果是：彩票消费购买频次以每周1-2次为最多；消费每次购买体育彩票的金额多以20元以内为主：消费购买彩票时采用电脑随机选号与自选号码的人数差异不是很大；购买彩票点首选是设在马路边商店里的销售站；消费动机以“综合型”的动机和物质性动机为主；精神性动机相对较低。 |
| 关 键 词： | 体育彩票 消费行为 消费动机 |
| 文章编号： | 1007-323X(2004)02-0026-03 |
| 修稿时间： | 2003年12月18 |
Research on the Consumer Behaviors and Motivations of Customers in the Sports Lottery Market of Nanjing |
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| WANG Ai-feng,WANG Zheng-lun,et al.Research on the Consumer Behaviors and Motivations of Customers in the Sports Lottery Market of Nanjing[J].Journal of Guangzhou Physical Education Institute,2004,24(2):26-28. | |
| Authors: | WANG Ai-feng WANG Zheng-lun |
| Institution: | WANG Ai-feng1,WANG Zheng-lun2,et al |
| Abstract: | Through the methods of investigation, individual interview and mathematical statistics, the consumer behaviors and motivations of customers in the sports lottery market of Nanjing are studied and analyzed elaborately. The conclusion of the research shows: the frequency of purchase of most lottery consumers is one or two times per week; the sum of buying sports lottery is mainly limited in 20 RMB for consumers each time; the difference between the amount of consumers who select numbers with random based on computer and the amount of those who select by themselves is not apparent; most popular spots of buying lottery are sales places settled in roadside stores; leading consumer motivations include comprehensive pattern and corporality. |
| Keywords: | sports lottery consumer behavior consumer motivation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |