| Abstract: | - WeChat is one of the most popular social media applications in China and is widely used by publishers to promote their journals and activities.
- The Chinese Laser Press (CLP) has four WeChat accounts; approximately 1 million reads were recorded in 2018.
- The most influential WeChat account of the CLP had almost 43,000 subscribers at the end of 2019.
- WeChat is a successful tool for connecting journals with readers and can increase the visibility of the journals both within China and elsewhere.
- Connecting with researchers via WeChat is helping CLP maintain relations with researchers throughout their career.
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