| 论高校品牌的建设策略 |
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| 引用本文： | 马莉萍.论高校品牌的建设策略[J].教学研究(河北),2008,31(5):384-386. |
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| 作者姓名： | 马莉萍 |
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| 作者单位： | 燕山大学机械工程学院,河北秦皇岛066004 |
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| 摘 要： | 社会对高等人才的需求，对品牌教育的期待，使得品牌教育成为目前高校亟待解决的课题和新的突破点。2006年9月在东北大学召开的“2006年中国品牌论坛”，“科教兴国战略”和“人才强国战略”的提出，都充分说明品牌建设的重要性。高校作为人才的培养基地，其品牌建设更是重中之重。本文通过对品牌效应的分析，结合实际的教学管理经验，阐述了高校品牌建设的重要意义和几点建议。
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| 关 键 词： | 品牌价值 品牌建设 高校品牌 |
On strategy of university brand construction |
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| MA Li-ping.On strategy of university brand construction[J].Research in Teaching,2008,31(5):384-386. |
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| Authors: | MA Li-ping |
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| Institution: | MA Li-ping (College of Mechanical Engineering, Yanshan University, Qinhuangdao, Hebei, 066004, China) |
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| Abstract: | The demand for high-level talents and famous university brands in society causes brand education to be the topic and the new break-point for the present universities to solve urgently.Conference "2006 Chinese brand forum" held in the Northeast University,the statement "technology and education strengthen the nation" and "the talent makes nation powerful strategy" put for- ward in September,2006,fully explained the importance of the brand construction.The university as talent's raising base,its brand construction is the most important aspect.Through analysis of the brand effects,unifies the actual teaching management experience,it elaborates the university brand construction significance and several suggestions. |
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| Keywords: | brand value brand construction university brand |
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