U.S.-Produced Entertainment Media and Attitude Toward Americans |
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| Authors: | Jami A Fullerton Matthew Hamilton Alice Kendrick |
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| Institution: | 1. School of Journalism and Broadcasting, Oklahoma State University;2. Department of Mass Communications , Oklahoma City University;3. Temerlin Advertising Institute, Southern Methodist University |
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| Abstract: | This study examines the relationship between Singaporean college students'attitude toward Americans and their exposure to U.S. exported entertainment media. The 328 Singaporean college student participants expressed relatively neutral attitudes toward Americans and reported high consumption of U.S. entertainment media (movies, television shows, magazines, music). Exposure to American media was found to correlate positively with student attitudes toward Americans. In contrast to some media critics' contention that exposure to U.S. media fosters negative attitudes among citizens of other countries, this study suggests that U.S. entertainment may influence attitude toward Americans in a positive direction. |
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