The First-Person Effect and Its Behavioral Consequences: A New Trend in the Twenty-Five Year History of Third-Person Effect Research |
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| Authors: | Guy J Golan Anita G Day |
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| Institution: | 1. Department of Communication , Seton Hall University , golanresearch@yahoo.com;3. Louisiana Corporate Communications Group , |
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| Abstract: | The perceived effect of the media on the self when compared to others has been adequately established over the last 25 five years. Rather than a third-person effect where individuals perceive a greater effect for self than others, first-person effect perceptions, where individuals perceive a greater effect for self than others, have been considered by scholars recently. Findings indicate support for first-person perceptions. However, research is limited and the behavioral consequences of first-person perceptions are almost nonexistent. The current analysis discusses the evolution of the first-person perception and details the findings of each study as well as the psychological mechanisms used to explain first-person perceptions. Methodological considerations for future studies of first-person effect behavioral consequences are also proposed. |
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