Abstract: | A narrative approach to studying media that focuses on character motivations represented in film is presented. A content analysis identified the motivations of 58 mental health professional characters represented in popular films (1990–1999). These characters were most commonly motivated by money, power, or a concern for others. Characters motivated by love/lust or self-healing were less common. Young female characters were more strongly motivated by love than other characters. Those characters motivated by a concern for others also tended to be motivated by a need for self-healing but not by a need for power. The distortions and insights of cinematic depictions of mental health professionals' motivations are considered. The implications of a narrative approach for future audience response media research are also discussed. |