| 中国网络营销的竞争优势与发展战略 |
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| 引用本文： | 任海刚.中国网络营销的竞争优势与发展战略[J].陕西教育学院学报,2005,21(3):63-65. |
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| 作者姓名： | 任海刚 |
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| 作者单位： | 陕西教育学院人文环境系,陕西,西安,710061 |
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| 摘 要： | 本文阐述了网络营销的特点,分析了中国网络营销的跨时空、多媒体、交互式、拟人化、整合性、超前性、高效性、经济性等竞争优势,指出了网络营销的市场挑战与发展障碍,对中国网络营销的产品、渠道、价格、促销等市场策略以及战略重点进行了分析研究.
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| 关 键 词： | 网络营销 策略 战略 |
| 文章编号： | 1008-598X(2005)03-0063-03 |
| 收稿时间： | 06 18 2005 12:00AM |
| 修稿时间： | 2005年6月18日 |
Network Marketing: Opportunity and Challenge |
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| REN Hai-gang.Network Marketing: Opportunity and Challenge[J].Journal of Shaanxi Institute of Education,2005,21(3):63-65. |
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| Authors: | REN Hai-gang |
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| Abstract: | In this artisle, the uriter analyzes characteristics of network marketing. The competitive superiority such as stride- space and time, multi - media, alternation, persona, fication, exceeding, high - effect and economy is also assayed. The marketing challenge and development obstruction of network marketing is pointed out. The marketing policies and key strategies of product, channel, price, sales promotion of network marketing in China are investigated. |
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| Keywords: | network marketing policy strategy |
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