| 高职市场调查与预测课程设计浅析 |
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| 引用本文： | 杨锐,张悦.高职市场调查与预测课程设计浅析[J].辽宁高职学报,2012,14(10):50-51,54. |
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| 作者姓名： | 杨锐 张悦 |
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| 作者单位： | 抚顺职业技术学院,辽宁抚顺13006 |
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| 摘 要： | 作为高职市场营销专业的基础课程,市场调查与预测课程有很强的实践性。课程教学中应依据高职人才培养目标,建立基于工作过程的学习情境,从分析课程特点入手,明确教学组织与安排,并对教学实施和实施中应注意的问题进行详细的分析,力争做到教、学、做合一。
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| 关 键 词： | 高职教育 市场调查与预测课程 课程设计 小组 实践 |
Analyzing the Design of Higher Vocational Marketing Survey and Predicting Curriculum |
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| YANG Rui,ZHANG Yue.Analyzing the Design of Higher Vocational Marketing Survey and Predicting Curriculum[J].Liaoning Higher Vocational Technical Institute Journal,2012,14(10):50-51,54. |
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| Authors: | YANG Rui ZHANG Yue |
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| Institution: | (Fushun Vocational Technical Institute,Fushun 113006,China) |
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| Abstract: | As the basic course of higher vocational marketing major,marketing survey and predicting curriculum has strong practice.According to higher vocational talents＇ training goal,curriculum teaching should establish study situation based on working process,starting from analyzing curriculum characteristics.It should define teaching organization and arrangement.It also makes detailed analysis on the problems in teaching implementation,and tries to integrate teaching,studying and doing. |
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| Keywords: | higher vocational education marketing survey and predicting curriculum curriculum design group practice |
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