| 价值链理论在足球俱乐部发展中的具体应用 |
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| 引用本文： | 邱晓德,栾开建.价值链理论在足球俱乐部发展中的具体应用[J].体育学刊,2006,13(1):36-38. |
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| 作者姓名： | 邱晓德 栾开建 |
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| 作者单位： | 天津财经大学,体育训练部,天津,300222 |
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| 基金项目： | 国家体育总局体育社会科学、软科学基金 |
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| 摘 要： | 揭示足球俱乐部竞技水平的高低是吸引球迷开拓市场的关键，足球俱乐部所具备的文化内涵和文化品位是提升足球俱乐部社会形象的重要环节，建立适合足球市场的营销模式是足球俱乐部发展的原动力．按照市场经济规律要求，转换足球产业的经营机制，探寻适合足球产业的发展道路。
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| 关 键 词： | 足球俱乐部 竞技水平 文化品位 营销模式 |
| 文章编号： | 1006-7116（2006）01-0036-03 |
| 收稿时间： | 2005-07-21 |
| 修稿时间： | 2005-07-21 |
Specific applications of value chain theory in the development of soccer clubs |
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| QIU Xiao-de,LUAN Kai-jian.Specific applications of value chain theory in the development of soccer clubs[J].Journal of Physical Education,2006,13(1):36-38. |
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| Authors: | QIU Xiao-de LUAN Kai-jian |
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| Institution: | Department of Physical Education ,Tianjin University of Finance Economics, Tianjin 300222, China |
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| Abstract: | The authors revealed the following findings: The competitive performance of a soccer club was the key to attracting soccer fans and developing the market;the cultural connotation and taste possessed by a soccer club was an important link in promoting the social image of that soccer club;establishment of a marketing mode suitable for soccer market was the motive power for the development of soccer clubs.The authors suggested that the management mechanism of soccer industry be transformed and a course suitable for the development of soccer industry be explored in accordance with the requirements of market economic law. |
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| Keywords: | soccer club competitive performance cultural taste marketing mode |
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