| 营销能力与创新绩效关系研究的综述与启示 |
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| 引用本文： | 李巍.营销能力与创新绩效关系研究的综述与启示[J].科技管理研究,2015(5). |
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| 作者姓名： | 李巍 |
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| 作者单位： | 重庆理工大学管理学院，重庆 400054; 中国社会科学院中小企业研究中心，北京 100836 |
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| 基金项目： | 教育部人文社会科学研究项目“动荡环境下企业营销动态能力模型、机制与开发应用策略研究”(13XJC630010)；重庆高校创新团队建设计划项目“企业战略与技术创新”(KJTD201318)；重庆市社会科学规划基金项目“重庆互联网金融企业商业模式创新研究” |
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| 摘 要： | 随着技术变革与市场竞争的加剧,企业为维护市场优势地位必须在营销管理等核心职能领域培育差异化能力,但营销能力与创新绩效逻辑关系的研究结论还存在诸多不一致。以资产观、知识观和流程观为分析基础,从营销能力内涵界定与测量模型概念剖析切入,梳理营销能力与创新绩效关系研究的基本观点与结论,着力讨论营销能力与创新绩效关系有效性的理论边界与作用条件。最后对文献分析结论进行讨论,并就营销能力与创新绩效未来研究进行展望,以期对后续研究有所启发。
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| 关 键 词： | 营销能力 创新绩效 资源基础观 研究综述 |
| 收稿时间： | 2014/5/2 0:00:00 |
| 修稿时间： | 2015/2/4 0:00:00 |
The Reviews and Enlightenment on the Relevance of Marketing Capabilities with Innovation Performance |
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| LI Wei.The Reviews and Enlightenment on the Relevance of Marketing Capabilities with Innovation Performance[J].Science and Technology Management Research,2015(5). |
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| Authors: | LI Wei |
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| Abstract: | With the intensification of technological change and market competition, to maintain superior market position, firms must develop differentiated capabilities on key functional field, such as marketing management. But, the conclusions of relations between marketing capabilities (MC) with innovation performance still have some inconsistencies. This paper taking the assets-based views, knowledge-based views and process-based views as analytical foundation, starting with the definition and measurement of MC, reviews the basic points and conclusions of the research on relationship of MC and innovation performance, then discusses particularly the theoretical boundary and impacts conditions of the relevance on MC with innovation performance. Finally, discusses the literature analysis finds and the directions of further research, in order to inspire the follow-up study. |
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| Keywords: | marketing capabilities innovation performance RBV literature reviews |
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