| 英文商业广告语篇中祈使句式的人际意义分析 |
| |
| 引用本文： | 王丹丹.英文商业广告语篇中祈使句式的人际意义分析[J].绥化学院学报,2014(8):76-78. |
| |
| 作者姓名： | 王丹丹 |
| |
| 作者单位： | 牡丹江师范学院应用英语学院,黑龙江牡丹江157012 |
| |
| 基金项目： | 黑龙江省教育厅科学研究项目（项目编号：12534104）;牡丹江市社科联项目（项目编号：201212）;牡丹江师范学院教学改革项目（项目编号：13YJ-15005）. |
| |
| 摘 要： | 商业广告是人们为了利益而制作的广告，是为了宣传某种产品而让人们去喜爱购买它。祈使句因其独特的魅力，在商业广告语篇中广受青睐。广告商通过对不同类型祈使句式的有意选择，以实现其向广告受众传递信息，建立对话关系并最终实现广告的终极目标——说服受众采取行动购买商品这一系列的人际功能。
|
| 关 键 词： | 商业广告 祈使句式 人际意义 |
An Analysis of Interpersonal Meaning of Imperative Sentences in English Commercial Advertising |
| |
| Wang Dandan.An Analysis of Interpersonal Meaning of Imperative Sentences in English Commercial Advertising[J].Journal of Suihua University,2014(8):76-78. |
| |
| Authors: | Wang Dandan |
| |
| Institution: | Wang Dandan (College of Applied English, Mudanjiang Normal University, Mudanjiang, Heilongjiang 157012) |
| |
| Abstract: | Commercial advertising is a form of communication used to influence individuals to purchase products. Imperative sentences are used widely in commercial advertising. Advertisers choose different kinds of imperative mood to realize such functions as giving information, establishing dialogue relationship, promoting the sale of goods which is the final goal of the advertising. |
| |
| Keywords: | commercial advertising imperative sentences interpersonal meaning |
| 本文献已被 维普 等数据库收录！ |
